Your Beauty
Your Way
Line. Define. Slay
About Us
At Dontella, we believe beauty is a form of self-expression that should feel natural, confident, and accessible to all. Our brand was created to celebrate individuality and reflect the diversity of real people across all communities.
We are committed to bringing greater representation to the beauty industry by embracing different backgrounds, perspectives, and styles of beauty. From the products we create to the way we show up as a brand, Dontella is guided by the belief that beauty should never feel exclusive or limited by standards
Our Vision
Our vision is to redefine beauty through precision and luxury creating lip liners that empower confidence, self-expression, and timeless glamour.
Our Promise
We aim to deliver lasting beauty solutions with an affordable touch, making every woman feel empowered and confident in her own skin.